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Are you interested in using Love as a Business Strategy as part of your curriculum? We've got some great teaching resources for you!

Please fill out the form below to gain access to our materials, including:
  • Teaching resources for all 15 chapters
  • Chapter-based assessment resources
  • In-class activities
  • Companion site for podcasts and video content... and more

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A note from the authors:

"We believe that one of the best ways to influence workplace culture is to instill the right foundations in the next generation of leaders—the students of today. After you read it, we'd love for you to consider offering it as a curriculum tool to your students. We've partnered with Dr. Trish Berg to translate our book into plug-and-play teaching materials to help more students get the tools they need to thrive in the market."

- Moh, Chris, Jeff, and Frank
WSJ Bestselling Authors of Love as a Business Strategy

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A note from Dr. Trish Berg:

"I was looking for a market book to supplement the textbook and bring the topic of organizational culture to life. Love as a Business Strategy did that for my students, and they learned from the author's failures and successes. Integrating LAABS into my undergraduate and MBA courses has had a positive impact on how my students learn about culture, and how our classroom culture develops as well."

- Dr. Trish Berg, Associate Professor of Management
BUS 101 Introduction to Business
MBA 575 Management

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LAABS Curriculum

LAABS Teaching Resources

If you are an educator with a .EDU address, we welcome you to fill out the form below to gain access to our teaching resources.