COOKIE POLICY
The Cookie Policy explains how Softway uses cookies and similar technologies in the course of our business, through our website www.loveasabusinessstrategy.com. It explains what these technologies are, and why we use them, as well as your rights to control our use of them.
1. WHAT ARE COOKIES?
Cookies are small text files that a website asks the user’s browser to save on the user’s system/device, when a user visits the website, in order to remember the user’s device upon revisiting the website or during the session. Cookies set up by the domain www.loveasabusinessstrategy.com are called first-party cookies and cookies set by other domain(s) than the website(s) you are visiting are termed as third-party cookies. Third-party cookies are generally used for marketing and advertising purposes.
2. PURPOSE OF USING COOKIES
Our website www.loveasabusinessstrategy.com (“Softway” or “We” or “Our” or “Website”) uses cookies and other tracking technologies for the following purposes:
- Keeping you signed in
- Understanding how you use our website
- Improving your user experience
3. TYPES OF COOKIES USED BY Softway
- Advertising Cookies
- Analytics & Customization Cookies
- Essential Cookies
- Performance & Functionality Cookies
- Unclassified Cookies
4. COOKIE LIST
The table below provides additional details on the specific cookies used on www.loveasabusinessstrategy.com:
A. Advertising Cookies
These cookies may be sent through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
| Name of Cookie | Cookie Provider | Type of Cookie | Duration | Purpose |
|---|---|---|---|---|
| test_cookie | doubleclick.net | Third Party | 16 days | This is used for serving targeted advertisements that are relevant to you across the web. |
| UserMatchHistory | linkedin.com | Third Party | Session | This cookie is used as ads ID syncing. |
| _fbp | loveasabusinessstrategy.com | First Party | 3 months 16 days | This cookie identifies browsers for the purposes of providing advertising and site analytics services. |
| _gcl_au | loveasabusinessstrategy.com | First Party | 3 months 16 days | This cookie is used by advertisers to measure user activity and the performance of their ad campaigns. |
| li_adsId | www.loveasabusinessstrategy.com | First Party | Session | This cookie helps identify and track users for advertising purposes, enabling the site and advertising partners to offer more personalized and relevant advertising. |
| cp_sessionid | rtcdn.cincopa.com | Third Party | 5 years 15 days | This is an advertising tracker from Cincopa. Cincopa is a multimedia-platform provider of high-quality video hosting, digital asset, and website management tools. |
| techno | rtcdn.cincopa.com | Third Party | 16 days | This is an advertising tracker from Cincopa. Cincopa is a multimedia-platform provider of high-quality video hosting, digital asset, and website management tools. |
| _gcl_ls | www.loveasabusinessstrategy.com | First Party | Session | This cookie is used to store ad click information in browser local storage. |
| lastExternalReferrer | www.loveasabusinessstrategy.com | First Party | Session | This cookie is used to find out where the visitor comes from. |
| lastExternalReferrerTime | www.loveasabusinessstrategy.com | First Party | Session | This item is used for visitor evaluation of where the visitor comes from. |
B. Analytics & Customization Cookies
These cookies are used for serving targeted advertisements that are relevant to you across the web.
| Name of Cookie | Cookie Provider | Type of Cookie | Duration | Purpose |
|---|---|---|---|---|
| IDE | doubleclick.net | Third Party | 1 year 1 month 21 days | This is used for serving targeted advertisements that are relevant to you across the web. |
| NID | google.com | Third Party | 6 months 16 days | This cookie is used for purposes to show ads in services for signed-out users. |
| AnalyticsSyncHistory | linkedin.com | Third Party | Session | Used to store information about the time a sync took place with the lms_analytics cookie. |
| __hstc | loveasabusinessstrategy.com | First Party | 6 months 16 days | This cookie is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
| _ga | loveasabusinessstrategy.com | First Party | 1 year 1 month 21 days | Used to distinguish users. |
| _ga_* | loveasabusinessstrategy.com | First Party | 1 year 1 month 21 days | This cookie is used to persist session state. |
| hubspotutk | loveasabusinessstrategy.com | First Party | 6 months 16 days | This cookie keeps track of a visitor's identity. It is passed on form submission and used when reduplicating contacts. |
C. Essential Cookies
Some cookies are required for technical reasons in order for our websites to support functions such as logging in, etc.
| Name of Cookie | Cookie Provider | Type of Cookie | Duration | Purpose |
|---|---|---|---|---|
| cookies.js | creators.spotify.com | Third Party | Session | Cookies.js is a small client-sIDe JavaScript library that makes managing cookies easy. |
| __cf_bm | hs-sites.com | Third Party | 16 days | This cookie is used as on-end user devices that access customer sites that are protected by bot management or bot fight mode. |
| __cf_bm | f.hubspotusercontent40.net | Third Party | 16 days | This cookie is used as on-end user devices that access customer sites that are protected by bot management or bot fight mode. |
| __cf_bm | hs-analytics.net | Third Party | 16 days | This cookie is used as on-end user devices that access customer sites that are protected by bot management or bot fight mode. |
| __cf_bm | hs-banner.com | Third Party | 16 days | This cookie is used as on-end user devices that access customer sites that are protected by bot management or bot fight mode. |
| __cf_bm | hs-scripts.com | Third Party | 16 days | This cookie is used as on-end user devices that access customer sites that are protected by bot management or bot fight mode. |
| __cf_bm | hsadspixel.net | Third Party | 16 days | This cookie is used as on-end user devices that access customer sites that are protected by bot management or bot fight mode. |
| __cf_bm | hsappstatic.net | Third Party | 16 days | This cookie is used as on-end user devices that access customer sites that are protected by bot management or bot fight mode. |
| __cf_bm | hscollectedforms.net | Third Party | 16 days | This cookie is used as on-end user devices that access customer sites that are protected by bot management or bot fight mode. |
| __cf_bm | hsforms.com | Third Party | 16 days | This cookie is used as on-end user devices that access customer sites that are protected by bot management or bot fight mode. |
| _cfuvid | hsforms.com | Third Party | Session | This is a Rate Limiting Rule cookie. This cookie is used to distinguish individual users who share the same IP address. |
| __cf_bm | hsforms.net | Third Party | 16 days | This cookie is used as on-end user devices that access customer sites that are protected by bot management or bot fight mode. |
| __cf_bm | hubapi.com | Third Party | 16 days | This cookie is used as on-end user devices that access customer sites that are protected by bot management or bot fight mode. |
| __cf_bm | hubspot.com | Third Party | 16 days | This cookie is used as on-end user devices that access customer sites that are protected by bot management or bot fight mode. |
| _cfuvid | hubspot.com | Third Party | Session | This is a Rate Limiting Rule cookie. This cookie is used to distinguish individual users who share the same IP address. |
| __cf_bm | hubspot.net | Third Party | 16 days | This cookie is used as on-end user devices that access customer sites that are protected by bot management or bot fight mode. |
| __cf_bm | hubspotusercontent-na1.net | Third Party | 16 days | This cookie is used as on-end user devices that access customer sites that are protected by bot management or bot fight mode. |
| __cf_bm | hubspotusercontent.com | Third Party | 16 days | This cookie is used as on-end user devices that access customer sites that are protected by bot management or bot fight mode. |
| __cf_bm | linkedin.com | Third Party | 16 days | This cookie is used as on-end user devices that access customer sites that are protected by bot management or bot fight mode. |
| bcookie | linkedin.com | Third Party | 1 year 16 days | Browser Identifier cookie to uniquely identify devices accessing site to detect abuse on the platform. |
| __privaci_cookie_consent_generated | loveasabusinessstrategy.com | First Party | 1 year 16 days | SECURITI.ai cookies are required to support core functionality of the SECURITI.ai consent solution. The cookies help maintain and honor consent preferences submitted by the user. |
| __privaci_cookie_consent_uuid | loveasabusinessstrategy.com | First Party | 1 year 16 days | SECURITI.ai cookies are required to support core functionality of the SECURITI.ai consent solution. The cookies help maintain and honor consent preferences submitted by the user. |
| __privaci_cookie_consents | loveasabusinessstrategy.com | First Party | 1 year 16 days | SECURITI.ai cookies are required to support core functionality of the SECURITI.ai consent solution. The cookies help maintain and honor consent preferences submitted by the user. |
| __privaci_cookie_no_action | loveasabusinessstrategy.com | First Party | 17 days | SECURITI.ai cookies are required to support core functionality of the SECURITI.ai consent solution. The cookies help maintain and honor consent preferences submitted by the user. |
| __privaci_latest_published_version | loveasabusinessstrategy.com | First Party | 1 year 16 days | SECURITI.ai cookies are required to support core functionality of the SECURITI.ai consent solution. The cookies help maintain and honor consent preferences submitted by the user. |
| _GRECAPTCHA | www.google.com | Third Party | 6 months 16 days | This cookie is used to protect our site against spam inquiries on contact forms. |
| __cf_bm | www.loveasabusinessstrategy.com | First Party | 16 days | This cookie is used as on-end user devices that access customer sites that are protected by bot management or bot fight mode. |
| _cfuvid | www.loveasabusinessstrategy.com | First Party | Session | This is a Rate Limiting Rule cookie. This cookie is used to distinguish individual users who share the same IP address. |
| cp_sessionid | www.loveasabusinessstrategy.com | First Party | 1 year 1 month 21 days | The session ID is a unique number a server assigns to requesting clients and track user activity, such as when user logged into website and close the website, the cookie ensures that the session won't get lost. |
| __cf_bm | www.softway.com | Third Party | 16 days | This cookie is used as on-end user devices that access customer sites that are protected by bot management or bot fight mode. |
| _cfuvid | www.softway.com | Third Party | Session | This is a Rate Limiting Rule cookie. This cookie is used to distinguish individual users who share the same IP address. |
D. Performance & Functionality Cookies
These are cookies used specifically for gathering data on how visitors use a website, which pages of a website are visited most often, or if they get error messages on web pages. These cookies monitor only the performance of the site as the user interacts with it. These cookies don’t collect identifiable information on visitors, which means all the data collected is anonymous and only used to improve the functionality of a website.
| Name of Cookie | Cookie Provider | Type of Cookie | Duration | Purpose |
|---|---|---|---|---|
| reduxPersist%3AlocalStorage | creators.spotify.com | Third Party | 23 days | This cookie is used to register user interaction and preferences in context with audio-content. |
| reduxPersist%3Atutorial | creators.spotify.com | Third Party | 23 days | This cookie is used to store information about a tutorial or onboarding process. |
| reduxPersistIndex | creators.spotify.com | Third Party | 23 days | This cookie stores library to persist data in the browser’s local storage. |
| sp_t | creators.spotify.com | Third Party | Session | This cookie is used to implement audio-content from on the website. Can also be used to register user interaction and preferences in context with audio-content. |
| li_sugr | linkedin.com | Third Party | Session | Used to make a probabilistic match of a user's identity outside the designated countries. |
| lidc | linkedin.com | Third Party | 17 days | To facilitate data center selection. |
| __hssc | loveasabusinessstrategy.com | First Party | 16 days | This cookie keeps track of sessions. This is used to determine if site should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount, and session start timestamp. |
| __hssrc | loveasabusinessstrategy.com | First Party | Session | This cookie is set to determine if the visitor has restarted their browser. |
| _hjSessionUser_* | loveasabusinessstrategy.com | First Party | 1 year 16 days | This cookie is set when a user first lands on a page. Persists the User ID which is unique to the site. Ensures data from subsequent visits to the same site are attributed to the same user ID. |
| _hjSession_* | loveasabusinessstrategy.com | First Party | 16 days | This cookie holds the current session data. Ensures subsequent requests in the session window are attributed to the same session. |
| _hjTLDTest | loveasabusinessstrategy.com | First Party | Session | Enables site to try to determine the most generic cookie path to use, instead of page hostname. It means that cookies can be shared across subdomains. |
| _hjCookieTest | www.loveasabusinessstrategy.com | First Party | Session | This cookie is set by the audience manager of a website in order to determine if any additional third-party cookies can be set in the visitor’s browser. |
| LAST_RESULT_ENTRY_KEY | www.youtube.com | Third Party | Session | This cookie is used to store the user's video player preferences using embedded YouTube video. |
| TESTCOOKIESENABLED | www.youtube.com | Third Party | 16 days | This cookie used to save individual comfort settings you have selected and keep them for your current and future visits to the site. |
| nextId | www.youtube.com | Third Party | Session | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
| requests | www.youtube.com | Third Party | Session | This is a video embed service use to host video content on the site. |
| VISITOR_INFO1_LIVE | youtube.com | Third Party | 6 months 16 days | This cookie is used to measure user's bandwidth to determine whether user gets the new player interface or the old. |
| VISITOR_PRIVACY_METADATA | youtube.com | Third Party | 6 months 16 days | This cookie is used to remember user input and associate a user’s actions. |
| YSC | youtube.com | Third Party | Session | This cookie is used to remember user input and associate a user’s actions. |
| __Secure-* | youtube.com | Third Party | 6 months 16 days | This cookie is used to enhance the security of user sessions by ensuring that data is transmitted securely. It helps protect user information from unauthorized access and supports the overall security framework of the website. |
| remote_sid | youtube.com | Third Party | Session | This cookie is used to allow us to embed videos. |
E. Unclassified Cookies
| Name of Cookie | Cookie Provider | Type of Cookie | Duration | Purpose |
|---|---|---|---|---|
| techno | www.loveasabusinessstrategy.com | First Party | 16 days | Unclassified |
5. How can I control the cookie preferences?
You can also manage your cookie preferences through our Cookie Settings. We attempt to provide clear information and options regarding cookies and privacy preferences for each cookie that this website requests your browser to store.
6. Review and Update
We may update this Cookie Policy from time to time. Therefore, we encourage you to periodically review this page for the latest information on the Policy.
Last Updated: 17 September 2025