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Love as a Business Strategy®

The workplace revolution is here.

Love as a Business Strategy offers a new, people-first framework for achieving organizational outcomes. A better way of working is possible. Get ready to ditch the status quo and embrace humanity.

Buy the book now

Anchored by Softway’s own transformational journey, Love as a Business Strategy® offers a new, people-first framework for achieving any business outcome—written by folks that aren’t fans of run-of-the-mill business or leadership books.

As a matter of fact, Love as a Business Strategy® is so chock-full of real-world examples of mistakes, heartbreak, and redemption that it reads more like a juicy exposé than a business book.

It's time to put love to work.

A better way of doing business is possible. The workplace revolution has arrived. Love as a Business Strategy® will help you ditch the status quo, embrace humanity, and achieve lasting success.


The goods.


Those resources we mentioned in Love as a Business Strategy? They’re right here.

We’ve broken our resources out by chapter, so you can easily find what you’re looking for. From ebooks to checklists—activities to podcasts, everything we mention in the book (and more) can be found here.

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What's inside

To increase revenue, improve customer experience, and develop higher-performing teams, it’s time for leaders to stop looking for quick fixes to complex business problems and start building a culture of love.

Yes, love.

Put a competitive edge in your cart.

Buy the book now

Why we wrote this

A letter from the authors

When we first set out to write our book, we immediately hit a pretty significant roadblock. As the four of us soon-to-be authors sat around chatting about our disdain for run-of-the-mill business books, we asked ourselves,

“Why would we write yet another ‘business book’ when we disliked them so much?”

But wait, there's more?

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