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Love as a Team Strategy

EPISODE 15

What makes a team effective? How do you build a winning team? We’ve all heard of “High-performing teams”, but what’s the secret-sauce? In this episode, we talk about how we approach building teams, and we also try something different and get into an awkward debate. In the end, of course, we try to uncover the role that LOVE plays in every great team.  

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Feel the love! We aren't experts - we're practitioners. With a passion that's a mix of equal parts strategy and love, we explore the human (and fun) side of work and business every week together.

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Jeff Ma
Director

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MohProfile

Mohammad Anwar
President

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Frank Danna
Director

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Maggie McClurkin
Producer

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Transcript

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Jeff Ma
Hello, and welcome to love as a business strategy, a podcast that brings humanity to the workplace. We're here to talk about business. But we want to tackle topics that most business leaders shy away from. We believe that humanity and love should be at the center of every successful business. I'm your host, Jeff Ma. I'm a director at Softway, an agency based out of Houston, Texas that specializes in digital transformation, culture and branding. Each episode, we dive into one element of business or strategy, and test our theory of love against it. Today, we want to focus on teams. And specifically, we want to talk about high performing teams. It's something that everyone ultimately strives to achieve. It's a very simple concept, a team that is Highly Effective People who work together well producing great results. But in practice, how do you actually form a team like this? To discuss this, I wanted to get a perspective from a right of people that manage teams at various levels in an organization. So starting at the top, I've invited our president and CEO who builds and grows teams of senior leaders here at Softway, Mohammad. Hello, Moh.

Mohammad Anwar
Hi, Jeff.

Jeff Ma
We also have a director who manages teams of leads and middle managers, Frank Danna. Hey, Frank.

Frank Danna
Hey, Jeff.

Jeff Ma
And finally, we have a project manager who works with project teams of cross functional talents. Miss Maggie McClurkin. Hey, Maggie.

Maggie McClurkin
Hey, Jeff.

Jeff Ma
So who is ready for their icebreaker? I know who. Let's start with Maggie. Maggie, when did you get your first cell phone? And what kind was it?

Maggie McClurkin
Oh, this is a great question. Um, I got it for my 13th birthday. And I got a hot pink Motorola razor.

Jeff Ma
Yes, the thin flip metal one.

Maggie McClurkin
Yep. I then bedazzled with rhinestones later.

Jeff Ma
Okay. Frank. What is a TV show that you're currently watching slash liking.

Frank Danna
So the last Kingdom on Netflix is really good. And also based on books like Game of Thrones, and every episode is so dense that they have a recap. Just to catch you up. Because every episode of The Last Kingdom feels like an entire season of Game of Thrones. Oh, that's pretty amazing. Yeah, it's really good. Really good.

Jeff Ma
Moh, if you could choose one age to remain forever? What age would that be and why?

Mohammad Anwar
Probably 20.

Jeff Ma
And why?

Mohammad Anwar
Because I could have a chance to restart my business again at age 20.

Jeff Ma
With all the learnings you already have.

Mohammad Anwar
Yes. With all the learnings that have gained over the years.

Jeff Ma
Fair enough. I'd also stay 20 so I could eat whatever I want. So we're gonna try something a little different, today, we're going to have a little fun. We're going to have a debate, we're going to, I'm going to sign some of you to some teams to actually kind of have a little bit of a, some banter around some some some hypothetical situations. And, Frank, I'd like you to set us up with this prompt that you've prepared here for us to take sides on.

Frank Danna
Okay, Is everybody ready?

Jeff Ma
Mm hmm.

Frank Danna
Great. So what we're going to do is we're going to, to split you up into teams and talk about, we're going to give you two different prompts. We're going to call it Team A and Team B. And the goal here is for us to discuss something very unique about these teams. Which team do you think performs better? Now, these prompts don't just come from anywhere. There was an article written in the New York Times magazine about some work that Google was doing a few years ago, it was called Project Aristotle, you can you can look it up and on your own time, kind of engage with it. But I wanted to talk about this because these actual prompts were written in this article from the New York Times Magazine, and the articles titled 'What Google Learned From Its Quest To Build The Perfect Team'. So what I want to do now is start with Team A, and I just want to read the prompt and then we'll go to Team B. Team A. It's composed of people who are all exceptionally smart and successful. When you watch a video of this group working you see professionals who wait until the topic arises, in which they are expert, and then they speak at length explaining what the group ought to do. When someone makes a side comment the speaker stops, reminds everyone of the agenda and pushes the meeting back on track. This team is efficient. There is no idle chit chat or long debates. The meeting ends as scheduled and disbands, so everyone can get back to their desks. Team B, this was written pre COVID. By the way, Team B. Team B is different. Team B is evenly divided between successful executives and middle managers with few professional accomplishments. Teammates jump in and out of discussions, people interject and complete one another's thoughts. When a team member abruptly changes the topic, the rest of the group follows him off the agenda. At the end of the meeting, the meeting doesn't actually end, everyone sits around to joke, laugh, and even talk about their lives. So I want you to choose the group that you think is the most successful and effective together. You want to split us up?

Jeff Ma
So if if you need to re-listen to that rewind now back 30, about 30 to 50 seconds. To re-hear those two team options. But for our purposes, Maggie, I want you to fight adamantly for the case that Team A is the more effective team. And Mohammad, you're going to claim that Team B is the more effective team. So, opening statements. Maggie, why don't you kick us off.

Maggie McClurkin
Um, okay, this is gonna be fun, A Team. Um, first of all, Team B just sounds like a bunch of time wasters. In my opinion. They just want to sit around chit chat, and not get to the point as a project manager, I really respect the staying on the agenda, the the experts jumping in when needed. I also am a big fan of the efficient meeting in and out in and out, we all have things to do. And we're not going to get anything done just by sitting around. So the efficiency of Team A just really, really makes me think that they're the more high performing.

Jeff Ma
All right, Mohammad?

Mohammad Anwar
Well, I think Team B is more effective. Because nothing in that statement that Frank said that we didn't get the job done. Like you just claimed it, you just said that we've kept going off topic and kept going off agenda. But I think the team is can still be effective. Just because you don't follow the agenda doesn't mean you don't get things done.

Jeff Ma
So there was a lot of there's a lot of impressions to me that Team A was like very professional, right? Like, that's the word that was used. And it just you get the impression that Team A was very, to the point and very, you know, effective at whatever task was at hand. So Mohammad, why what is I guess? Without that professionalism, that was the professionalism wasn't represented in Team B, what what kind of impacts does that play?

Mohammad Anwar
I think at the end of the day, I don't know what impacts professionalism truly plays, because at the end of the day, if the team can get the job done, and get the results achieved, no matter how it is that they choose to, you know, behave professionally or un-unprofessionally I think if the team is able to get the outcome achieved, that the team did the job. So why does it matter if they were professional or not?

Maggie McClurkin
As a president and CEO, Moh, how would you feel about someone coming up to you and saying something really unprofessional?

Mohammad Anwar
Well, I think it depends on its relative, right? Like, if I have a relationship with the person and they come and say something, and they know where they're coming from, I'm not gonna consider that unprofessional in any formal way. And I, to be honest, I think professionalism is relative, it changes from country to country, organization to organization, team to team so maybe my threshold for what is professional and not professional is very different. So I, I don't know how to define that.

Frank Danna
Yeah, I think I think like in Team A, what I noticed was, there's a lot of hierarchy, right? There's this level of like, you wait till the other person's done. You only allow the experts to speak? Is that the most beneficial Maggie, do you think that someone with the expertise should be the one speaking and then people waiting to provide thoughts?

Maggie McClurkin
I think there's something to be said about knowing your lane and staying in your lane. Understanding your expertise and understanding where where your strengths and weaknesses lie, and how you can be the most beneficial on a team.

Jeff Ma
Interesting. I think the thing that Team A combat is chaos, right? Like I think that the number one thing that I would think Team A does better in that context, is that you're not necessarily herding cats or trying to reel it in, you have something that needs to get done. It sounds like that group of people is going to get that done. I'm very laser focused on an objective and outcome.

Maggie McClurkin
Yeah, I was gonna say Team A seems very focused to me.

Mohammad Anwar
But also something else. He said, Maggie about an expert coming in speaking on their topic of expertise, and that's their lane. That's their specific area of expertise. So they should be the one speaking about it. And I personally think experts don't know everything, and you could never know who in that room might have a better idea. And if we restrict it from anybody to come in and have that conversation or give their ideas, you are losing value at the end of the day, you could be missing outcomes and results. So I don't agree with you that people have to stay in their lane and only certain people with a certain title, who represent certain expertise or specialty are the only ones who can give solutions. That's why I think Team B would be better garnered environment for anybody to interject and speak up and challenge and get better ideas across.

Maggie McClurkin
How do you how do you make sure you still get the job done, though? If if there's chaos and uncertainty about who's doing what

Mohammad Anwar
I guess my counter question to you is, how do you know if you keep structure that you will still get the solution done or get to the outcome? You don't know that either. You could go through an agenda for the hell of it and still achieve nothing. Because you know, it's results that matter.

Frank Danna
Wow, y'all are committed. So committed like, I don't even know what to do right now.

Jeff Ma
To answer Mohammad's question, I believe the prompt specifically said they all got what they needed and went back to get their jobs done. By by definition of that specific meeting, that it's that it's highlighting, but right, I see, I see both sides on that. That being said, I'm feeling true animosity amongst all of this fun, but yeah, I'm gonna call I'm gonna call. I'm gonna call it cut a cut on these role playing game. Okay, let's let's talk for real. Let's, let's bring the love back in the room here. Maggie's like, how dare you?

Mohammad Anwar
I don't know if I can continue this episode, Moh.

Frank Danna
Mohammad's like I see your point. Let me provide a counterpoint to that counterpoint.

Jeff Ma
Let me answer your question with a question. So let's let's dive into actually some some real anecdotal kind of conversation here like so taking taking away what's called we'll come back to Team A and Team B, let's talk about the high performing or low performing teams that we actually see or that we actually have worked with clients we've worked with are here in Softway. Frank, you want to kick us off?

Frank Danna
Yeah, I will. And I will say that we will we will hit the actual answer, because there is an answer, there's a right answer to those Team A, and Team B, we'll talk about it later. But I think I really wanted to start around like the perspective of high performing versus low performing teams. I think for me, one of the things that I have seen personally in the different teams that I've been with throughout the years, is that a lower performing team is a team that is extremely risk averse. So when you're afraid of failure, you're afraid to take less risks. And I've been in many teams, especially teams, where I'm working like alongside of different people from other organizations, like I'm actually working on location with other team members. And it's very easy to see when a group of people are afraid of failure because they don't want to let down their stakeholder. And so they feel like they have to take orders, and only deliver those particular orders and I remember a particular project that we're working on. And it was clear that the actual concept that had been delivered to us from the stakeholder was the wrong approach. It was not the right way to go. It was not as as efficient as it should have been. It was not even, it was like the individual that gave it to us didn't know what they were talking about. And because they were in that position, we had to go with it. Right. So we became order takers, and no one spoke up, no one said this is actually the wrong approach. And so in a lower performing team, we allowed uncertainty and confusion to cloud our judgment. And we delivered exactly what the stakeholder asked for. And they were underwhelmed by it, they had forgotten that what we had delivered was that what they wanted, they were expecting us to speak up and to have the courage to speak up and actually take a risk. And that was what they were hoping for. But what they got from us was directly what the stakeholder asked for. So in a lower performing team environment, where you're not actively high performing, you are going to look at opportunities for innovation as opportunities for failure. And the moment that that stakeholder said, I actually don't think this is as good as it could have been, is when we all realized that we were operating from the place of fear. And we were not able to demonstrate courage, and all of the ideas that we had had about things we could do to make that concept better. They came flooding back to our minds, we suddenly realized if we just would have spoken up just once, if someone in this team would have had the courage to even say that this may not be the right approach, it would have taken it would have taken a different turn. Right. So I think, for me, personally, what I felt and experienced is, the higher performing team takes takes risks, to the extent that we look at something and say, You don't actually know what you want, like we're going to deliver what you need versus what you want, and have the courage to do that with a stakeholder.

Maggie McClurkin
And I think Frank, like a really important distinction to make, as you were talking I was thinking about this is sometimes the the difference between a low performing team and a high performing team is very subtle. It doesn't like a low performing team doesn't necessarily mean that you don't complete deliverables, it doesn't mean that you don't deliver outcomes. It's it's that subtle, like you said, it's delivering what's asked not what's needed. In high performing teams, on the flip side of it also aren't perfect either. And they they also have struggles. And so I think just that distinction, in my mind, kind of frees you up a little bit for to be a high performing team doesn't mean you have to be 100% perfect all the time. And also, you don't have to be falling apart in order to be considered a low performing team.

Frank Danna
Yeah, I agree with that. It's, it's there is a distinction. And it's it's very subtle, like, what we've talked about before is that when you're in a team of people that feels like they have the autonomy to take a risk, it feels different. It feels like freedom, right. And in freedom, you also will fail. But a high performing team sees risk as opportunity to learn by failing, right, and a low performing team sees the risk of taking a an opportunity to fail as complete and total destruction. And the negative vantage point that they're going to be seen from a leaders perspective or a stakeholders perspective from they're out there tarnished reputation is done. And I think that's really the idea here is that there is more freedom and more flexibility within a high performing team because there's that level of comfort with taking risk.

Maggie McClurkin
Mhmm, exactly.

Mohammad Anwar
I think, I think to counter that. It's not just about taking risks. It's it's about how comfortable people are bringing ideas to the table with each other. So with each other. So if you're inside of a team, and you're afraid to bring counter ideas, or counter someone's proposition to approaching something a certain way. And people are afraid to speak up, people are afraid to challenge because of people's titles in the room, that also has an impact. Forget stakeholders just within each other amongst each other. If there's fear to give feedback, and they're not able to give feedback to each other, they're putting up with certain things that they know is wrong, or is not the right approach. But they choose to just keep quiet. And they let it happen. Those have been my biggest examples of teams that are low performing or high preferring a team where everybody's, like, able to speak to each other candidly, without circumventing the problem or beating around the bush. And they get to the point and they say, No, Frank, that idea is not good. I think this is the way we should be approaching it. And having those type of direct candid conversations, when I've seen teams practice that and be able to have that type of relationship. And, you know, interject and respectfully give everyone an opportunity to speak but aren't afraid to speak up, weren't afraid to stop someone. Those type of teams I have seen personally perform a lot better in terms of getting better outcomes and better ideas.

Frank Danna
Oh, yes, I love it.

Jeff Ma
Maggie, Maggie will go ahead.

Maggie McClurkin
In that same vein of innovation and ideation, it's quite frank a promise. I wanted to kind of flip it a little bit because a lot of times pride and ego have a lot to do with that as well. And a lot of people, particularly leaders on teams, like to come in and say, Well, I'm the leader, so my idea wins, as opposed to the best idea wins, which is I think something Frank likes to say is the best idea wins. And in a low performing team, it the hierarchy is very, very prevalent. And the highest paid person in the rooms idea wins as opposed to the best idea wins, whoever it could be someone that's not even a part of the team. They just happen to hear your problem and they spout something out and you're like, hey, that's a good idea. A high performing team doesn't have that ego problem of, well, this is my, this is my baby, and I need to be the one that solves this problem, they open it up to some more minds.

Mohammad Anwar
I think it's its highest paid person, but it's also it's my expertise. This is this is what I do. I'm a creative or writer or a programmer, so you must listen to me, I hold that title. And that also that ego comes in the way of allowing people to freely discuss opinions and ideas.

Frank Danna
I was gonna say earlier was, you know, we've run into this a few different times, and it's still run into it. But it's the idea that, that when it gets to the point where critical feedback needs to be shared, a lower performing team will say, Okay, listen, I didn't want to share this feedback you because I with you, because I didn't want to hurt your feelings. But I guess I'll go ahead and hurt your feelings now by sharing this feedback with you. But that makes absolutely no sense. Because what you're saying is, I wasn't I didn't feel like we have enough of a relationship of camaraderie, I don't feel like we have enough trust with each other to tell you the critical feedback. But because we're getting to this breaking point, now I'm going to quote unquote, hurt your feelings like that, that is a bad place for teams to exist. Because you're saying that there's not a level of relationship there to maintain being okay with giving critical feedback in the moment. And you're not actually hurting my feelings. If you're giving me that feedback, you're helping you're protecting me and the rest of the team, you know, potentially, you know, passed from a blind spot, or, you know, there's a boulder in the road, and you want to tell me that there's a boulder. You don't want to wait for me to crash into it and say, I don't want to hurt your feelings. But I should have told you to turn left. Right. So

Mohammad Anwar
Frank, they think that's the professional way, right? They're like, it's professional not to speak up and give the feedback because, you know, it would be unprofessional, for me to call out Frank, so

Frank Danna
In any other part of your life, would you withhold feedback from someone that you care about?

Mohammad Anwar
No.

Frank Danna
Like, in any other part of your life, would you say, I saw that this person was, you know, becoming an alcoholic. And I didn't really want to say anything, because I mean, like, it's weird that we we equate professionalism with withholding information from people, or withholding critical feedback that can actually provide value to someone. And that, to me is, I think, a very interesting distinction, because everywhere else in your life, you would hope that someone provides that for you. But yet, in a professional setting, we're in teams that even consider themselves to be high performing, they're unwilling to share that feedback, because they're afraid of the response.

Mohammad Anwar
Because they think you have to bring the work version to a workplace versus that's your personal version. So keep your personal side, outside of the workplace and at the workplace, you need to be professional. So it's almost like they expect you to be two different personalities show up to work and be a professional. And that's what being a team player means. Versus, you know, bringing your full self to the meeting or the team is not allowed in a professional sense. That's where I think this conflict comes into place.

Frank Danna
I would agree with that.

Jeff Ma
So we did some research on this, right? Like we ourselves, as we went around the world training leaders in leadership behaviors, and culture, and things like that we we did an activity with, you know, thousands of leaders. And we have some metrics from that, that can actually talk to this quite a bit. So right for the audience, just for context, we actually would put leaders into small groups of four or five people and give them tasks, we removed the expertise from the equation, we gave them tasks that anybody could do, but it required communication required collaboration and communication to get done. So there were some obstacles and barriers in their way. But it was some it didn't require, you know, rocket science knowledge or anything like that. It was just tasks. And it was timed, and it was competitive. And we did this across hundreds of different setups of teams, different makeups of teams. And keep in mind that the people we work with are the cream of the crop really in their in their organization. These are the these are the people who've made it to their there's their their position, because of their, their ability to execute their, their efficiency, all these things, they're all stars. And we're putting them together to accomplish these very straightforward communication based tasks. And what we saw was that there's obviously this wide range of results, we would put superstar players together in one team, and they would fail. And yet you would put unassuming, you know, again, they're all leaders, they're all great. But you know, the teams could be randomized and you would have teams come up that would just succeed with flying colors. And we tried to look into the stats of who was succeeding and who wasn't. And we saw that the, the common attributes of the teams that succeeded was as simple as and sometimes it wasn't even tangible like, you know, was literally their their demeanor around each other. First and foremost, there was a comfortability, they would almost joke. And it seemed like they weren't. They weren't necessarily even, you know, they were having fun with it. But everybody would say something, whenever they wanted say, Wait, what did you say they would interrupt each other, just to ask for clarity, they would also speak their mind and have opinions. And there are other teams where, you know, the most senior in that group would be like, okay, here's what we're going to do. Everyone gets your pens and paper, let's get down into this, you do this, you do this, you do this. And it seems, you know, on paper, like they're about to, to knock it out of the park, and the results show otherwise. You put these all-stars together, and they would actually struggle because of those personalities taking over. And you'd have these other groups that would do amazingly, at these tasks. And all the main difference we saw was their ability to speak up and allow each other to speak up and create a space that felt overall comfortable and safe for each other.

Mohammad Anwar
Yeah, I've actually experienced that, in my time here at Softway. Whenever I've assembled a team of my top level managers to come together and work together, I haven't seen the results that I would generally see when I build a team with some of our, you know, top level managers with or with the teams across different levels. And when I have a cross section of that team, I see much better results, much better outcomes. But then when I take all my top performers and put them on the same team, I get hardly any results. And that's been something that's always baffled me, why is it that when I put my top leaders together to work, they can't seem to get the outcomes achieved. But when I take a cross section, throughout the organization and ability might see better results.

Frank Danna
I think part of that could be and you know, one of the things that I've also felt and seen is this idea of self interest and self preservation. So people that are all stars that are performing at the top, are usually kind of the Lone Ranger's like the ones that are out there doing it on their own, they've achieved what they have. And so what I've noticed is that our lower performing teams historically, are competing against each other. They're, they're not speaking up around certain problems, they're competing against each other inside of teams, where on the on the flip side, high performing teams are competing against the external forces, as a team, they're more unified. And so when you bring in a bunch of all stars that are used to working on things separately, they're going to divide and try to conquer. And it's not going to hit as well as it should just like Jeff's example of the the different leaders and executives that we brought through that training. You know, a lot of people went in and did their own individual things. And it didn't actually result in a team coming together and properly collaborating. But when you have an opportunity for better collaboration, and when people are working together more cohesively that's what that's what a real high performing team ends up looking like when you're your common enemy is not the person to the left or to the right. Your common enemy is the external, other other company that is existential against you, not necessarily internal.

Jeff Ma
Yeah. And, and it's, and it's important, as, as, I guess, leaders to be building these types of teams, right, we have to be looking for these types of things. Because the reality of what the world we live in today is that there are no problems that can be solved alone anymore. The complexity of the types of work we do requires collaboration and teamwork. And so Mohammad, what are the factors you would say that are required to build a high performing team?

Mohammad Anwar
So, I think as a leader if you are trying to lead a team and try to get the right type of structure in place for your team to be successful, number one, you have to make sure the team is understanding of the vision that the team is set out to accomplish. whether that's team goals and the organization goals, they have to clearly be able to understand it's your job, as a lead a team lead, is to make sure you can articulate the vision and the goals that this team has set forth to achieve. Second step is that you have to make sure that the working norms are established for the team to work together. And that's not about just putting the best players together in one team. It's about how are you going to work with each other? What are those values, and norms and practices that you should all encompass inside of the team as your team rules, this is how we will behave with each other. This is how we will you know work together these are the systems and processes that we will abide to, and build up the working norms that everybody understands and, and lives up to. The next step is you need to make sure you are building alignment within the team. So you have to make sure that there's constant ceremonies or processes in place to ensure that the team is always aligned. And they're staying honest to the original goals and vision that the team has. But also the project goals and the project tasks. So everybody understands with clarity, what the objectives are. And then lastly, you have to make sure you create an environment where the team can have fun. Ultimately, the team has to come in and have an opportunity to have fun. Because if you're not creating an environment for them to have fun, then you are not inspiring them and motivating them to come work with each other and collaborate and work together. So these are some of the steps that a leader can create for a team to start having the prerequisites to start being successful and high performing.

Jeff Ma
So the question will be how do we approach that? How do we do those things? You gave some good clear steps. But Frank, I'm sorry, I apologize. I forgot. If it's not already clear by now. Yeah, Team A, Team B, what's the right answer?

Frank Danna
Right. So I will say, as we've gone back and forth through this, hopefully, if you kind of remember, Team A was the team that was practicing conversational turn taking the experts were speaking, everything was extremely efficient, buttoned up. Whereas Team B was a little bit more rowdy people were able to kind of interject over each other, they were having fun. To the casual observer, especially people in professional settings. And, again, when we when we worked with audiences, and executives and leaders from all around the world, people were really leaning towards Team A. But in reality, Team B is the team that performs better together. And there's a simple explanation for this. That is that the psychological safety that Team B had with each other, actually raised the group's collective intelligence. And so what we saw, and what we continue to see with higher performing teams in our organization, is that when you are sensitive to one another, when you have this emotional intelligence that's at play. And when you're utilizing, like Mohammad mentioned all of these, we have a leader who's equipping a team to act in certain ways. The the psychological safety of a team actually creates a better, more efficient team. And it sounds weird that I say efficiency with Team B. But essentially, there are certain elements and certain behaviors that create this psychological safety. And you'll notice, as I list these out to you that there are a lot of things we've touched on other episodes of this podcast, right? So the things that we have personally experienced and seen that actually helped build better high performing teams are vulnerability, trust, empathy, inclusion, empowerment, and forgiveness. I just want to sit on those words for a second. Vulnerability, the ability to be vulnerable with one another to share each other's burdens. Trust, knowing that the person to your left or to your right isn't trying to get at you, or get your position. Empathy, understanding the needs of the people around you, making sure that people are included in the discussions and decision making within a team, empowering people to create and to innovate, and then forgiving others. If you imagine the most successful teams, those behaviors and traits are visible in the higher performing teams. And you have a group of people that really cares for each other. And what's weird for me is that I've seen this this type of culture that's created within this team. This can happen with other people from different organizations, we've had experiences where different team members have asked to be part of Softway groups and teams, because they wanted to experience that type of culture, because they felt that this type of culture was the place they want it to be. And even like Mohammad has actually been a part of these types of teams. And people walk in and not even know that he's the CEO. So just know that he's a guy in the room sharing ideas and getting laughed at or jokes are thrown at him. And he's throwing jokes at us. And then someone actually realizes that that's the CEO sitting in the room and going, Oh, my gosh, I didn't even know that that was the CEO. And that's the type of culture that that a high performing team can emulate. And it comes from those behaviors.

Jeff Ma
I like to add that for the skeptics out there for the Team A, Team B exercise, what you have to remember is that the trick to the question is that that gave you a window into one meeting and the question is which team is more effective? So in other words, maybe it's perfectly fair, I would say that maybe that that one Team A meeting might have been more effective as a meeting. But the reality is, if your team is comfortable enough to behave like Team B, in a meeting, your overall long term performance is statistically better. Because you're able to overcome obstacles better. You're not always, you know, the challenges we face today in business, are not something that some often don't have experts for, you don't have an expert to tell you what to do with some unprecedented situations. So you need a team that's ready to tackle those together without an expert, and that's where Team B really, really shines. And that's what it takes to be resilient in nowadays, nowadays, especially right. So that being said, I want to do what the show always does, and tie this back to love our favorite word. And give us our takeaway. Maggie, what are your thoughts on how all of this high performing team business, what is what is loves love in that equation?

Maggie McClurkin
So the only way I can think to kind of explain that is through an example if that's okay. And I, I'm thinking specifically of one team that I was on quite a several months ago, now almost a year ago. And we were tasked with a crazy deadline and a crazy project. As the project manager, I had to create a project plan and on paper, this project was going to take 14 months or something like that. And our deadline was 16 weeks. So it made no sense logically, that we were going to get this all done. But because of the team that I was on, and because of the people on the team, who truly cared for and genuinely loved one another and supported one another, we got that project done on time. And not in a it wasn't a subpar product, it was a great project, it was a great deliverable. And the thing that sticks out in my mind, specifically on how that ties back to love is the night before our major deadline. You know, a project goes through different phases, and certain people work in different phases. And in this closing phase of the project, one person specifically was doing a lot of the work to kind of close things up and make sure they were good to go to be delivered. So in reality that one person could have done it by themselves. But the night before, all of us collectively, as a team decided to order a pizza, sit in a big conference room and support that one person, make sure they had everything they needed, and sit together while we figured out exactly everything that needed to be completed in order to deliver this big project the next day to the client. And, of course nobody wants to spend their evenings in the office. But nobody complained. Nobody made it a big deal about wall if so and so just did their job, this isn't a part of my job. It was just genuine love and care for one another of No, I'm not going to have that person stay late when I could just as easily help and maybe cut their time down by an hour or two. And so I will never forget that. And it just everybody being so willing to step up and say, Yeah, I'd love to stay, I'd love to see how I can help. I don't necessarily know how I can help or what I can offer. But I'm available and I want to be available to you to support you because I love you and you're on my team. So that's that's the best I can come up with as a tie in to love but would love to hear

Jeff Ma
Don't sell yourself short those incredible, incredible story. Thank you. And we're not going to beat that. So let's let's move into the ending. So, you know, we did like I mentioned we do we do talk to leaders and work with leaders on these types of things. So if you're listening, and you'd be interested in having conversation about some of the things we do, we have products called Seneca Leaders and Seneca Teams, amongst other things in the suite of things that we use to assist businesses, teams and leaders. Specifically in, in growing in their ability to lead their culture and business outcomes. We would love to talk to you, you can reach out to us and find us at Softway.com. And we can help you take those steps to building high performing teams. This podcast love as a business strategy. We're posting new episodes every Tuesday. And if there's a business topic you'd like to hear or anything you'd like to add feedback, we'd love it all. Let us know it's Softway.com/LAABS, it's in the show notes. Always please subscribe, like, do all those things to let us feel the love. We appreciate it. And I like to appreciate Maggie, Mohammad, Frank, for joining me in this interesting experiment of debate slash love warm, fuzzy feelings. It was a lot of fun. Appreciate you guys joining me in this conversation today.

Mohammad Anwar
Thank you, Jeff.

Frank Danna
Thanks Jeff.

Transcribed by https://otter.ai

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    How do you build a great company, or develop a great team? How do you build a resilient culture? Mike Goldman says it starts with what he calls a “Breakthrough Leadership Team”. He coaches leadership teams to become stronger, leading to great things for the company. In this episode, he shares incredible insights on how to start thinking and building towards a Breakthrough Leadership Team. Spoiler alert: Love has something to do with it. Find his free course here.

    Read More »

    EPISODE 121
    01 Feb 2023
    Love as a Human Connection Strategy with Nanci Appleman Vassil

    Nanci Appleman-Vassil joins the show to share from her 25+ years of experience in training, consulting, coaching, and developing high-performing teams. This episode is filled to the brim with her take on our favorite topics: From self-awareness and mindsets, to vulnerability, trust, and feedback. There are a lot of insights and takeaways here, as she helps break down what human connection really looks like in the workplace.

    Read More »

    EPISODE 120
    25 Jan 2023
    Love as a Lovescaping Strategy

    Irene and Debbie are on a mission. As much as we talk about Love on the podcast, we rarely get a chance to discuss exactly how and where we learn to love. With Lovescaping, Irene and Debbie have set out to bring learning and practicing love to the education system. With an educational framework that’s been successfully incorporated into schools, they walk us through exactly how we can put love into action.

    Read More »

    EPISODE 119
    18 Jan 2023
    Love as a Business Strategy with Room 3

    This week, we sit down with Ed Cuervo and AJ Ferrer, who followed their heart and passion to create their own creative production company, Room 3. Their story gives a great example of how Love as a Business Strategy can be grown naturally when people come together with purpose.

    Read More »

    EPISODE 118
    11 Jan 2023
    Defining Love with Marty Levine

    We’re back in the new year, and it’s a great time for us to reset, reflect, and redefine. It’s the perfect time to speak with Marty Levine, who shares some truly interesting ways to define (and redefine) LOVE. 

    Read More »

    EPISODE 117
    21 Dec 2022
    Love as a Performance Review Strategy with Noah Pusey

    Noah Pusey wants to do away with something that plagues almost all of us: The annual review. Nobody likes to give them, nobody likes to receive them, and it doesn’t actually make anyone better. He started Ripple Analytics to fix this problem. What makes the annual review such a bane to workplace culture? Is there a better way to go about it? Noah thinks so. In this episode he shares his approach to a more timely and effective way to do reviews at w

    Read More »

    EPISODE 116
    14 Dec 2022
    Love as a Law Enforcement Strategy with Chief Jack Cauley

    Chief Jack Cauley is a pioneer in the Law Enforcement industry - with his One-By-One Policing philosophy, which promotes building a safe and secure environment for officers and staff so they are better equipped to serve each person they encounter individually. His police department in Castle Rock puts a focus on compassion and treating others like family, and he’s hoping to spread this culture to more and more departments across the nation. He joins us on the podcast to share his story, and why he believes Love should be a Law Enforcement Strategy.

    Read More »

    EPISODE 115
    07 Dec 2022
    Love as a Partnership Strategy with Anthony Marinos

    Chris is back on the podcast, and he gets a chance to catch up with his old friend, Anthony Marinos. Anthony leads business development and creator relationships at charity: water and knows a thing or two about forming strong partnerships in business. While the banter here is lighthearted, the lesson is very serious: You can’t build partnerships without forming real relationships.

    Be sure to check out all the amazing ways they’re changing the world at: https://www.charitywater.org/

    Read More »

    EPISODE 114
    30 Nov 2022
    Love as a Wall Street Strategy with Wais Achikzad

    We sit with Wais Achikzad to discuss leadership, actual experiences and how our world today more than ever needs humanity in the workplace and in general.

    Read More »

    EPISODE 113
    23 Nov 2022
    Love as a Mentorship Strategy with Debbie Richards

    By any measure, Debbie Richards has achieved amazing growth throughout her successful career. But what sets her apart from others is her fierce passion for coaching, mentoring, and talent development. She’s someone who puts so much of her own time and energy into others, and has done so for a very long time - we get to sit down with her and find out why she does it, how she does it, and where love comes into the equation.

    Read More »

    EPISODE 112
    16 Nov 2022
    Love as a Business Strategy with Austin Habitat for Humanity

    As the CEO of Austin Habitat for Humanity, Phyllis Snodgrass has been been putting her heart into her work for her entire career. She sits down with us today to talk about what Love looks like in her leadership, in Austin Habitat for Humanity, and for non-profit businesses in general. She talks about the importance of relationships and how it connects to success and business results.

    Read More »

    EPISODE 111
    02 Nov 2022
    Love as a Digital Era Strategy with Isabella Wang

    In this episode, we sit down with the author of “The Digital Mind of Tomorrow”, Isabella Wang. As we all continue to push forward through digital transformation, what does it look like to incorporate love and business? Isabella shares her insights and more.

    Find your copy of her book on Amazon.

    Read More »

    EPISODE 110
    19 Oct 2022
    Love as a 5-star recruiting strategy with Danielle Mulvey

     Danielle Mulvey is the pioneer of unique way of recruiting in business - something she calls the 5-star employee rating system. Her method is tried and true, and she’s got proven results - but of course we invite her on the show to ask: What role does LOVE play in finding a 5-star employee?


    Read More »

    EPISODE 109
    12 Oct 2022
    Love as a Business Strategy with Ripple

    While still in school, Joe Knopp decided to start a business that would make a real difference in the world. In this episode, he joins us to share his amazing journey, what drives him, and how he sees LOVE play out in his business. Find out more about his incredible business here

    Read More »

    EPISODE 108
    05 Oct 2022
    Love as an Entrepreneur Strategy with Paul Baron

    Paul Baron has done it all. Having started numerous successful businesses throughout his career, from software to retail to restaurants, he joins us for a deep dive into what he’s learned as a serial entrepreneur. So we have to ask: What role does LOVE play in entrepreneurship?

    Read More »

    EPISODE 107
    28 Sep 2022
    Love as a Business Strategy with Maura Barclay

    Maura Barclay has spent over a decade consulting and training on business cultures. She is passionate about helping people find their fit, and where they belong. In this episode, we share a profound conversation around what love as a business strategy really looks like.

    Read More »

    EPISODE 106
    21 Sep 2022
    Love as a Recruitment Strategy with Michael Yinger

    Michael Yinger has been in the business of talent acquisition for over 20 years, so it’s safe to say he knows a thing or two about humans in the workplace. So we ask the million-dollar question: “What role does LOVE play in recruitment and talent acquisition?” Michael fills this entire episode with great nuggets of wisdom that will change the way you see things.

    Read More »

    EPISODE 105
    14 Sep 2022
    Love as an ESG Strategy with Ighosime Oyofo

    What is ESG? Why is it important? How is it practiced? How is it measured? Ighosime Oyofo works to bring sustainable capital market solutions to less-utilized markets in Africa, and he shares his expertise in investment banking, finance, and all things ESG in this episode.

    Read More »

    EPISODE 104
    07 Sep 2022
    Love as a Well-Being Strategy with Jessica Grossmeier

    What is "well-being" and how do we ensure that our workplaces are accounting for it? Jessica Grossmeier has done the research, and in this episode, she shares what works and what doesn't.


    Read More »

    EPISODE 103
    29 Aug 2022
    Love as a Trust Strategy with Dr. Mike Armour

    Throughout his storied career, Dr. Mike Armour gained a lot of wisdom and insight about what it takes to be successful in business. In this episode, he shares some of his stories and lessons - dropping gems of wisdom centered around what trust looks like in the workplace.


    Read More »

    EPISODE 102
    28 Jul 2022
    Love as a Forgiveness Strategy with Vani Rao

    In this episode, we are joined by Vani Rao, Executive Coach to talk about heart-centred forgiveness.

    Vani shares real stories from a place of vulnerability you can relate to at the workplace and in life and practical tips on how forgiveness can become a regular practice towards empowerment when it's done with love.

    Read More »

    EPISODE 101
    21 Jul 2022
    Love as a Digital Empathy Strategy with McKenna Sweazey

    In this episode, we are joined by McKenna Sweazey, Author & Marketer to talk about an interesting topic — Digital Empathy!

    McKenna dives into some quick tips that allow for a balanced consideration of feelings in conversations and decisions that create positive outcomes.                          Listen in!

    Read More »

    EPISODE 100
    13 Jul 2022
    Love as a Disability Inclusion Strategy with Hugh Breland

    In this episode, we are joined by Hugh Breland, CEO of U&I to talk about Disability Inclusion in the corporate world. We look at how LOVE can be a game-changer in bridging gaps that lead to better outcomes across humanity—including business. Listen in to learn how you can be a catalyst of change.

    Read More »

    EPISODE 99
    09 Jul 2022
    Love as a Sustainability Strategy with Manuel Vexler

    In this episode, we are joined by Manuel Vexler, Executive Director of the Actionable Knowledge Foundational Institute on a discussion about including the human factor, sustainability and resilience into the profitability equation.

    Read More »

    EPISODE 98
    30 Jun 2022
    Love as a Leadership Strategy with Janine Bensouda

    In this episode, we are joined by Janine Bensouda, the Founder and Managing Director of Bensouda Consulting. She talks with us about her framework of how to Lead with Love and we hold it against our framework here at Love as a Business Strategy. We love encountering people out there doing things similar to us, so you won't want to miss this discussion!

    Read More »

    EPISODE 97
    22 Jun 2022
    Love as a Connection Strategy with Matthew Woodward

    Can love be a strategy in the world of teaching? Find out on this interesting episode with Matthew Woodward, Choir Director at MacArthur HS as he shows us how connection, love, and respect create a solid foundation for their success as a choir.

    Read More »

    EPISODE 96
    08 Jun 2022
    Love as a Business Strategy with Evolv Consulting

    In this episode we talk to Eric Neef, Co-Founder and Chief Executive Officer at Evolv Consulting Consulting on some of the ways to practice and adopt and apply the culture within a company.

    Read More »

    EPISODE 95
    01 Jun 2022
    Love as a Leadership Strategy with Brittany Heflin

    In this episode we talk to Leadership Coach, Consultant and Enthusiast at Boston Consulting Group, Brittany Heflin on the heart of leadership. We dig deep into how empathy helps strike the right balance between intent and impact . Join us!

    Read More »

    EPISODE 94
    25 May 2022
    Love as an Inclusion Strategy with Kristin Ekkens

    A lot of companies find that their Diversity, Equity and Inclusion efforts fail. Kristin Ekkens, the CEO of Exponential Inclusion, is an expert that helps leaders figure out how to create more inclusive cultures that will last. She focuses not on the task-oriented aspects, but the impact that efforts will make. Check this one out for some really helpful tips!

    Read More »

    EPISODE 93
    18 May 2022
    Love as an Asynchronous Strategy with Liam Martin

     Whether we like it or not, the workplace is shifting. Remote work environments are becoming more and more common creating a need for asynchronous management. Liam Martin is the author of _Running Remote_ and an expert at managing teams without actually being with them. Check it out!

    Read More »

    EPISODE 92
    11 May 2022
    Love as a Sales Strategy with Jason Marc Campbell

    To some, Sales is a nasty word with a bad reputation. But our guest this week, Jason Marc Campbell, is determined to bring humanity back to the selling process. He talks with us about how caring for your buyer will lead to a more fulfilling career and better business outcomes.

    Read More »

    EPISODE 91
    04 May 2022
    Love as a Faith Strategy with Mushfique Shams Billah

    Surprisingly, there are still topics that feel taboo in the workplace. Religion is one of them. Mushfique Shams Billah is an attorney that specializes in Islamic finance and a practicing Muslim. He opens up to us about how he is able to bring his full self to work and the importance of inclusion. You won't want to miss this episode where we explore ESG, ethical finance, the workplace and boardrooms.

    Read More »

    EPISODE 90
    27 Apr 2022
    Love as a Business Strategy with Charity Water

    We often get asked about what Love as a Business Strategy means and people will mistake it for businesses that are not-for-profit. Today, we actually get to sit down with Ben Greene, Chief Development Officer at Charity: Water to talk about not only bringing humanity back to the workplace, but bringing humanity back to the world. 

    We have set up a unique donation link in partnership with Charity: Water for this episode. If you would like to donate to their cause, you can do so here: charitywater.org/LAABS


    Read More »

    EPISODE 89
    20 Apr 2022
    Love as an Inspiration Strategy with Tony Martignetti

     This week we are joined by Tony Martignetti, Chief Inspiration Officer of Inspired Purpose Coaching to talk about (you guessed it) inspiration! How do we stay inspired in our careers and how do we inspire others? Check it out now!

    Read More »

    EPISODE 88
    13 Apr 2022
    Love as a Recruiting Strategy with Casey Hasten

    Like it or not, we are living in a candidate's market when it comes to hiring and recruiting. Casey Hasten is a seasoned recruiter and talks to us about how she seeks first to love her candidates so that they can find their dream job. 


    Read More »

    EPISODE 87
    06 Apr 2022
    Love as a Networking Strategy with Frank Agin

    To expert networker, Frank Agin, networking and leadership are closely related. We have a fun conversation this week about how success as a leader and success as a networker both come down to one thing: serving others. Check it out!

    Read More »

    EPISODE 86
    30 Mar 2022
    Love as a Spiritual Strategy with Mark Silver

    This week we turn our philosophy of 'Love as a Business Strategy' on its head and discuss what 'Business as a Love Strategy' would look like. Business healer, Mark Silver, gets vulnerable with us about how having a spiritual practice has not only benefited him, but many other business leaders. 

    Read More »

    EPISODE 85
    23 Mar 2022
    Love as a Resilience Strategy with Dr. Trish Berg

    This week we are joined by Dr. Trish Berg, a professor at Heidelberg University and author with a rich career in business. We dive into the topic of resilience and try to understand what makes a company and an individual truly resilient. You won't want to miss this one.

    Read More »

    EPISODE 84
    18 Mar 2022
    Love as a Gig Worker Strategy with Trevor Theunissen

    We're always talking about love as a business strategy in terms of the "standard workplace", but this week's guest brings a totally different perspective. Trevor Theunissen discusses with us the impact that love can have on the countless people in the gig economy based on his experience at Shipt and Uber. 

    Read More »

    EPISODE 83
    10 Mar 2022
    LAABS Bookclub: Chapter One

    This week, we take you behind the scenes of Chapter One from our Wall Street Journal bestselling book, Love as a Business Strategy. Maggie and Chris go over their little episode on vulnerability. Tune in!

    Read More »

    EPISODE 82
    03 Mar 2022
    Love as a STEM Strategy with Suna Lumeh

    This week we are joined by Suna Lumeh, the co-founder and scientist at Aja Labs. We discuss how love is incorporated, or not, in the world of research and development. You won't want to miss this one.

    Read More »

    EPISODE 81
    23 Feb 2022
    Love as a Dramatic Strategy with Katie McLaughlin

    This week, we are joined by Katie McLaughlin, the creator of the McLaughlin Method, to talk to us about her unique approach to executive coaching. Katie uses her background in theatre and acting to build empathy and emotional intelligence within organizations. We think you're going to enjoy this one. 

    Read More »

    EPISODE 80
    16 Feb 2022
    Love as a Great Strategy with Audrey Lloyd

    This week we are joined by Audrey D. Lloyd, a transformation expert and author. We get to talk about her upcoming book and dissect the question 'what are you great at?' in order to increase engagement in the workplace. We hope you enjoy!

    Read More »

    EPISODE 79
    10 Feb 2022
    LAABS Bookclub The Foreword

    Join us for a new series that we're kicking off called LAABS Bookclub where we deep dive into every chapter of our Wall Street Journal bestselling book, Love as a Business Strategy. We go behind the scenes into what inspired each chapter and offer never-before-heard insights and stories that you won't want to miss. 


    Read More »

    EPISODE 78
    02 Feb 2022
    Love as a Middle Management Strategy

    This week we are joined by our own Maggie McClurkin and Chelsie Atkinson. They join us in a conversation around what culture looks like from the perspective of middle management and what unique challenges that come with these types of roles. It's a conversation that gets deep real fast, so you won't want to miss it.

    Read More »

    EPISODE 77
    27 Jan 2022
    Love as a Compassion Strategy with Gissele and David Taraba

    We always love getting to talk with people who are working alongside us to bring humanity back to the workplace. Gissele and David Taraba are co-owners of the Maitri Centre for Love and Compassion. They bring the concept of compassion to the equation along with some insights that you won't want to miss. 


    Read More »

    EPISODE 76
    19 Jan 2022
    Love as an Inclusion Strategy with Gena Cox

    This week's guest is Gena Cox, an organizational psychologist and executive coach. She brings her wisdom to a very insightful conversation we had around leadership, inclusion, and organizational culture in today's workplace. Her stories are extremely applicable and her expertise is undeniable.

    Read More »

    EPISODE 75
    12 Jan 2022
    Love as a Psychological Safety Strategy with Mehmet Baha

    If you've been looking for a deep dive on psychological safety, then look no further. We were joined by Mehmet Baha who has trained hundreds of leaders across the globe on the importance of psychological safety. Take a listen in order to gain some practical tips that you can apply to yourself and your teams

    Read More »

    EPISODE 74
    05 Jan 2022
    Love as an Emotional Intelligence Strategy with Stephen Barth

    This week we are joined by Stephen Barth, a professor, lawyer, and founder of HospitalityLawyer.com who shares some incredible insights with us from his over 30 years of teaching leadership. He breaks down with us why emotional intelligence in the workplace is so important, and we promise you, you'll want to take notes.

    Read More »

    EPISODE 73
    29 Dec 2021
    Love as an Empowerment Strategy with Adette C. Contreras

    Today's episode is a conversation with Adette C. Contreras, a CEO and entrepreneur who runs two companies at once. We dig into the conversation of culture in her roles and, specifically, what genuine empowerment looks like within both of her organizations. This is a particularly great listen if you work in a service-based industry. We hope you enjoy!

    Read More »

    EPISODE 72
    22 Dec 2021
    Love as a Women in Leadership Strategy with Johanna Pagonis

    Johanna Pagonis is the Founder and CEO of Sinogap Solutions. She is a podcaster, author, and entrepreneur and she joins us today to discuss an important topic: women in the workplace and women in leadership. Johanna is passionate about helping people understand the number of challenges that women face every day in the corporate world. We hope you enjoy this important discussion as much as we did.

    Read More »

    EPISODE 71
    15 Dec 2021
    Love as a Reliability Strategy with James Kovacevic

    When we say that we believe in bringing humanity back to the workplace, we mean to any and all workplaces. Today's guest, James Kovacevic, is an expert in maintenance and reliability in the world of manufacturing. In this week's episode, we have a conversation about what love in the workplace looks like from his lens. 

    Read More »

    EPISODE 70
    08 Dec 2021
    Love as a Change Strategy with Loubna Noureddin

    Today's episode is focused on change and how to create sustainable change that sticks. We invited Loubna Noureddin, an expert in change, to share her wisdom from living through two civil wars and working within healthcare systems. 

    Read More »

    EPISODE 69
    01 Dec 2021
    Love as an Unstuck Strategy with Jon Dwoskin

    If you've ever felt stuck in your business or leadership, today's episode is for you. Jon Dwoskin is a business coach who helps leaders get unstuck and grow their business. We ask him what role love plays into that equation. 

    Read More »

    EPISODE 68
    17 Nov 2021
    Love as an Adversity Strategy with Dustin DeVries

    Dustin DeVries is a business owner who went through a life-changing event that put his business and its people to the test. In this episode, Dustin shares his personal struggle through that adversity and how it shaped the way he leads his business. 

    Read More »

    EPISODE 67
    10 Nov 2021
    Love as an Authentic Strategy with Michael Seaver

    This week we are joined by Michael Seaver, an award-winning executive coach, leadership consultant, speaker, and author. Just like us, he is working tirelessly to bring humanity back to the workplace through his own data-backed methodology. Check out this episode and find out why we felt like a match made in heaven. 

    Read More »

    EPISODE 66
    03 Nov 2021
    Love as a Business Strategy with SHR

    In this unique episode, Chris has a reunion with one of his old bosses, Rod Jiminez, who is the CEO of SHR. Rod showed Chris early on in his career what love as a business strategy could look like. Join us as we go on this walk down memory lane. 

    Read More »

    EPISODE 65
    27 Oct 2021
    Love as an Authentic Leadership Strategy

    This week, we are joined by Roxanne Derhodge, a registered psychotherapist and corporate consultant that specializes in helping senior leaders develop authentic leadership. We get the opportunity to dig into our own personal questions and Roxanne shares her wisdom with us. You won't want to miss this one.

    Read More »

    EPISODE 64
    13 Oct 2021
    How to Be Inclusive in the Hiring Process

    We get to sit down with our very own, Chris Pitre, this week to grill him on a question that is plaguing many of us today: how can we be more inclusive in the hiring process? Chris shares with us his insights on how the recruitment process is where to start. 

    Read More »

    EPISODE 63
    06 Oct 2021
    Love as a Business Strategy with Jet Dental

    This week we are joined by CEO and Co-Founder of Jet Dental, Jordan Smith. Jet Dental is an incredibly unique business that does pop-up dental offices for workplaces. Even more interesting is the values and culture that drive the business forward.

    Read More »

    EPISODE 62
    29 Sep 2021
    It Doesn't Have to Be Lonely at the Top

    We've all heard the truth that the higher up you go in a company, the lonelier it gets; but it doesn't have to be that way. We discuss how to avoid finding yourself lonely at the top in this week's episode. 

    Read More »

    EPISODE 61
    22 Sep 2021
    Love as a Remarkable Strategy

    Denise Cooper specializes in executive coaching and leadership training. In this week's episode she shares some relatable stories with us around the realities of trust in the workplace, what it means to be human, how to look at your own values, and the topic of redemption. Buckle up and enjoy the show.  


    Read More »

    EPISODE 60
    08 Sep 2021
    Love as a Work-Life Balance Strategy

    If you've ever used the term "work-life balance", this episode is for you. At Softway, we believe in something a little different. In this episode we break down the concept of work-life integration and why it is necessary to building a healthy workplace culture. 

    Read More »

    EPISODE 59
    01 Sep 2021
    Love as a Recruitment Strategy

    Today we get a chance to sit down with Alka who works with us in our Bangalore office. We have a raw and honest conversation with her about the realities of HR and recruitment not only in our own company, but for all businesses alike. 

    Read More »

    EPISODE 58
    25 Aug 2021
    Love as a Tough Strategy

    In today's episode we sit down with founder of WGNinHR Consulting, Joanne Rencher where she shares her experience with coaching executive leaders. We dig into what works and what doesn't work and, as always, test our hypothesis of love against what she's seen. 

    Read More »

    EPISODE 57
    18 Aug 2021
    Love as a Change Management Strategy

    In today's episode, we get to pick the brain of an organizational change management expert, Harlan Hammack. We discuss what it really takes to have a successful culture change initiative inside of your organization. We hope you enjoy it as much as we did. 

    Read More »

    EPISODE 56
    04 Aug 2021
    Love as a DEI Strategy

    It's been over a year since businesses all over the world shifted their attention to address diversity, equity, and inclusion issues more seriously than ever before. But the question is, have things really changed? We discuss this and the reality of DEI in the workplace today in this week's episode. 

    Read More »

    EPISODE 55
    28 Jul 2021
    Love as a Remote Work Strategy

    In today's episode, we come together to take an honest look at the state of the workplace in a somewhat post-pandemic world. With job resignations at an all-time high, we wanted to break it down and share our different perspectives on how businesses and business leaders should be adapting. You won't want to miss it.

    Read More »

    EPISODE 54
    21 Jul 2021
    Love as an Advocacy Strategy 

    This week we are joined by Katharine English, a leader at Google Cloud. We have some insightful and important conversations around women in tech, inclusion in the workplace, and how DEI should be addressed today. We hope you enjoy it as much as we did.

    Read More »

    EPISODE 53
    14 Jul 2021
    Love as a Travel Strategy

    This week we are joined by Olga and Ivan, founders of the travel company YouTravel.me. They share their story of how a really bad travel experience led to the realization that travel requires empathy and how the love of exploration can bring people together. Check it out now.

    Read More »

    EPISODE 52
    07 Jul 2021
    Love as an Empathetic Healthcare Strategy

    This week we sit down with Soojin Jun. She shares a powerful story of personal loss and her deep desire to bring empathy back to every component of healthcare.

    Read More »

    EPISODE 51
    30 Jun 2021
    Love as a Legacy Strategy

    This is an episode we have been excited about releasing for a long time. We are joined by Dr. Esmaeil Porsa, the CEO of Harris Health System in Harris County, Texas. He vulnerably discusses with us the legacy of love that he hopes to leave behind in his organization and how he tries to practice love every day.

    Read More »

    EPISODE 50
    23 Jun 2021
    LAABS: Remember the Seneca Pilot?

    This week we're joined by two of Softway's Associate Directors who were a part of the inception of our leadership transformation experience, Seneca Leaders. We dig deep into some of our biggest learnings from that time and discuss what real empowerment looks like.

    Read More »

    EPISODE 49
    16 Jun 2021
    LAABS: Remember When Frank Missed That Meeting?

    This week we take a trip down Softway's memory lane to discuss an incident that played out, have some fun with it, talk about how that what that meant to us in terms of, of culture, our learnings and our personal growth.

    Read More »

    EPISODE 48
    09 Jun 2021
    Love as a Diversity and Inclusion Strategy with JeVon McCormick

    We’re back again this week with a crowd favorite: CEO of Scribe Media, JeVon McCormick. This week, we really dive into diversity and inclusion in the corporate workplace. We talk about what it is and what it isn’t as well as what it helpful and hurtful in business. You won’t want to miss this one.

    Read More »

    EPISODE 47
    02 Jun 2021
    Love as a Business Strategy with Southwest Airlines

    In this week’s episode, we sit down with Former Managing Director of Culture at Southwest Airlines, Cheryl Hughey. We had an incredible conversation about how love permeates every facet of business at Southwest and how it has become their competitive advantage.

    Read More »

    EPISODE 46
    26 May 2021
    Love as a Happy Teams Strategy

    Owner and Lead Teams Coach of Happy Teams, Catrina Ballard, joined us this week to talk about all things culture. Catrina has vast experience in coaching leaders and entrepreneurs on how to build effective teams. This episode felt like a bunch of old friends gathering around for a chat. We hope you enjoy it as much as we did.


    Read More »

    EPISODE 45
    19 May 2021
    Love as a Left-Brained Strategy

    This week Dr. Andrew Kim, upcoming author and CEO of Culture 'n Strategy, joins us to share his journey on improving culture from a left brain. He turned his journey into a strategy for other leaders who understand and value logic, especially in a landscape that centers on emotion, behavior, and non-linear processes. "Love as a Left-Brained Strategy" gives a good look into how to change culture for those who lean on logic first to solve business problems.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

    Read More »

    EPISODE 44
    12 May 2021
    Love as a Teaching Strategy

    Ever heard the phrase "love is the best motivator"? Our guest this week, Mike Yates, has found this to be true first-hand with his experience in education. His philosophy is to get kids to love school and then the rest will take care of itself. 'Love as a Teaching Strategy' may be about school, but we'll guarantee you will find insights for your business. Take a listen now!

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

    Read More »

    EPISODE 43
    04 May 2021
    Love as a Culture Building Strategy

    This week we had the privilege of sitting down with James Walker, SVP, Digital Innovation Practice Lead in Weber Shandwick’s Washington, D.C. office and have a conversation about culture and the internal side of things. We were able to dig deep on topics of how a leadership team thinks of their employees, in terms of goals, platforms and outcomes. We hope that you enjoy this episode!

    Read More »

    EPISODE 42
    27 Apr 2021
    Love as a Business Strategy: The Book

    Writing a book has been a dream of ours for many years, and we can't believe that we can finally say it has come to fruition. Join us as we discuss and celebrate our new book Love as a Business Strategy: Resilience, Belonging & Success on the day of its launch and make sure to snag your copy today.

    For more information and to purchase the book, visit LoveAsABusinessStrategy.com.

    Read More »

    EPISODE 41
    20 Apr 2021
    Love as a Health Informatics Strategy

    This week, we're joined by Siraj Anwar, Sr. Vice President and Chief Health Informatics Officer at Harris Health System as well as Dr. Rod Brace and Dr. Michael Shabot of Relia Healthcare Advisors to discuss the role of informatics in driving leadership behaviors for high reliability. And as always, we dive into what love has to do with all of this. 

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 40
    13 Apr 2021
    LAABS: Remember Softway's Darkest Day?

    It was 2015 and it was a day we would rather never remember. But in true LAABS form, we are going to talk about it publicly. Journey back with us to the day that could have been the end of our business and culture as we now it.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 39
    08 Apr 2021
    Love as a Business Strategy with Scribe Media

    What do the son of a pimp, a publishing company, and love have to do with each other? Find out in this week's episode where we are joined by President and CEO of Scribe Media, JeVon "JT" McCormick. He gets real with us as we discuss why people always come first in his organization. This episode will leave you wanting more.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 38
    30 Mar 2021
    LAABS: Remember when Jeff was a bad boss?

    Continuing our trip down memory lane, we invited two project managers, Ashley and Erin, onto the show this week to revisit their experience with Jeff as their boss before he started his behavior transformation journey. It’s awkward but it’s good. Take a listen!

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 37
    26 Mar 2021
    LAABS: Remember When That One Email Destroyed Our Culture?

    This week, we're kicking off a new series where we all take a trip down memory lane and think back on some of the stories that defined our old culture. Before our transformation, we have moments that we look back on and cringe, and we want to re-live those moments with our listeners. We don't want to give too much away, but this one is about a particular strongly-worded email that Mohammad sent in 2015 (and apparently his CAPS LOCK WAS BROKEN). Take a listen to find out what got him so fired up. 

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 36
    02 Mar 2021
    Love as a Behavior Transformation Strategy

    The reality is that 70% of culture transformations fail. But why? In this week's episode, we unpack our experiences with leaders and organizations that contribute to failed culture initiatives, and discuss how Softway's products and services bridge the gap and pave the way for real change in your organization.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 35
    23 Feb 2021
    Love as a Commitment Strategy

    While there are a million reasons to invest in your company's people and culture, there are always going to be reasons not to. This week, we dig into some of the common excuses we commonly hear about why business leaders choose not to take on a culture transformation in their organization. This may just be our saltiest episode yet.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 34
    16 Feb 2021
    Love as an Uncomfortable Strategy

    This week we had the privilege of sitting down with Victor Scotti, Chief Inspiration Officer of Moving Mountains LLC and former Google team member, to have a raw conversation about equity and diversity in the workplace. We were able to dig deep on topics of introspection, self efficacy, and opportunity when it comes to race and non-dominant groups. This episode is meant to spark conversation and make you look inward on some of these topics. We hope that you enjoy this episode with an open heart and an open mind. 

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 33
    09 Feb 2021
    Love as a System Strategy

    Joining us this week is author and consultant, Dan Edds. Dan discusses his research with us on how building a system centered around love, respect, and purpose could be the key to improving a high impact organization's culture and even how it can save lives. From healthcare to the military, Dan has seen how love is the answer to a lot of organization's leadership problems.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 32
    02 Feb 2021
    Love as a B2E Strategy

    You've heard of B2B and B2C, but you've probably never heard of B2E or Business to Employee. At Softway, we create solutions that are employee-first in order to build more resilient workforces and higher performing organizations. In this week's episode, we outline why a B2E solution may just be what your company needs in order to succeed. 

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 31
    26 Jan 2021
    Love as a Business Strategy with JMMB Group

    This week, we have the Chief Marketing Officer of the JMMB Group, Kerry-Ann Stimpson, joining us to explain how love can be evident in the most unlikely of places: the banking industry. JMMB Group was founded on love and is still practiced daily with their employees, clients, and shareholders. Listen now to this deep dive on the JMMB Group and all that they're doing to spread the love.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 30
    12 Jan 2021
    Love as an Empathy Strategy

    Empathy is at the center of everything we talk about at Love as a Business Strategy. If you don’t have empathy for the person sitting next to you at work, you are potentially missing out on untapped potential and innovation. In this episode, we explore what true empathy looks like in the workplace and why you should start practicing it now.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 29
    05 Jan 2021
    Love as a Forgiveness Strategy

    Why is it important to learn about forgiveness in the workplace? Because it is one of the most important things about our humanity. Unforgiveness in business can lead to inefficiencies, lack of innovation, and profit loss. In this week's episode, we unpack why unforgiveness is the silent killer in an organization's culture. 

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 28
    22 Dec 2020
    Love as a Humanizing Initiative Part 3

    This week, we are joined again by the Humanizing Initiative to continue our conversation around humanistic leadership. We discuss the process of unlearning and relearning together as we examine how we can bring humanity back to the workplace.  

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 27
    15 Dec 2020
    Love as a Humanizing Initiative Part 2

    This week, we are joined again by the Humanizing Initiative to continue our conversation around humanistic leadership. We use this episode to examine the problem statement that many businesses are facing: why is what we're learning wrong?

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 26
    08 Dec 2020
    Love as a Public Health Strategy

    Communities are what build up our society, and a strong community is built by looking out for the person next to you. In this week's episode, we talk with Alisa Howard, a public health servant leader, to discuss trust and love within a community. Think this doesn't apply to business? Think again.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 25
    01 Dec 2020
    Love as a Nice Strategy

    This week, we were joined by Marc Effron, best-selling author and founder of the Talent Strategy Group to talk about why "nice" cultures are not good for your business. Sometimes love means saying the tough things to your teammates, and that is often the nicest thing you can do for someone.   

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 24
    24 Nov 2020
    Love as an Internship Strategy

    In this week's episode, we are joined by Katherine Taylor, Executive Director of Genesys Works Houston, to talk about what love and inclusion have to do with corporate internships. We discuss equity of opportunity, the power of a network, and how major corporations are actually benefitting more from their interns than the interns are from them. 

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 23
    17 Nov 2020
    Love as a Growth Strategy

    This week, we are joined by best-selling author of "Banking on Digital Growth" James Robert Lay to talk about what successful growth looks like within an organization. Why do processes and technologies often fail and why might being purpose-driven be the answer? Find out the answers to these questions now.  

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 22
    10 Nov 2020
    Love as a Humanizing Initiative

    This week, we're kicking off an exciting collaborative series with The Humanizing Initiative. Their goal is to humanize leaders and organizations in order to cultivate humanistic leadership. In our first episode of this series, we meet the four co-founders and really dive into why The Humanizing Initiative exists.  

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 21
    03 Nov 2020
    Love as a Trust Strategy

    In this week's episode, we're talking about the elephant in the room: trust. Without it, you will never be able to have a high-performing team, but how do you build trust amongst your co-workers? We answer this question and discuss our experiences with vulnerability-based trust in 'Love as a Trust Strategy'.   

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 20
    27 Oct 2020
    Love as a Vulnerability Strategy

    Vulnerability is scary, but in the workplace, it's often unheard of. In this episode, we unpack how being vulnerable with your teams will unlock potential and also foster humanity within your organization.   

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 19
    20 Oct 2020
    Love as a Healthcare Strategy

    Over the past several months, we've seen a resurgence in the need for patient care and well-being with the COVID-19 pandemic sweeping the globe. Dr. Rod Brace, former hospital CEO and founding partner of Relia Healthcare Advisors, joins us to talk about what it takes to create a high-reliability culture.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 18
    13 Oct 2020
    Love as an Empowerment Strategy

    Are you constantly wishing that you had more time in your day? Do you feel like the leaders bear the majority of the workload in your organization? This may not be an issue of time management, but a lack of empowerment. How can you lovingly empower your teams so that you are no longer working late nights and weekend - find out in this episode of Love as a Business Strategy.  

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 17
    06 Oct 2020
    Love as a Mentorship Strategy

    In this episode, we try to get you to think differently about a simple concept. What makes a good mentor? What role should mentorship play in our lives? What’s the right way to mentor someone, or to be mentored? We dive into all of these things, and share about the role that LOVE plays in all of it.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 16
    28 Sep 2020
    Love as a Platinum Strategy

    Have you heard of the “Platinum Rule”? Our guest in this episode, Kandace Cooks, introduced us to this concept. She has devoted her life and career to following the Platinum Rule, and we have an amazing time diving into this concept - and how we might apply it to our lives. And of course, what’s love got to do with it?  

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 14
    15 Sep 2020
    Love as a Sales Strategy

    How can we have a business podcast without talking about sales? As it turns out, we used to do sales all wrong - so we take this opportunity to really understand the drastic difference between how we used to approach sales vs. how we now apply a little LOVE to the process.  

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 13
    08 Sep 2020
    Love as an Equity Strategy

    We hear a lot of buzz around diversity and inclusion nowadays, but equity is not talked about as often. How is equity different? Why is it important? In this episode, we have an amazing conversation with the co-hosts of the Dear White Women Podcast, Sara and Misasha. Their expertise, experience, and perspective really shine a light on the topic of equity.

    Check out Sara & Misasha's podcast, Dear White Women, at https://www.dearwhitewomen.com/ and everywhere podcasts can be found.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 12
    01 Sep 2020
    Love as a Feedback Strategy

    Let’s talk about the F word. That’s right… Feedback. Something that everybody needs, but not everybody always wants to hear. Why is giving and receiving feedback so hard sometimes? How do we unlock the true potential and benefit of feedback in our life? Through stories and discussion, we try to figure it out together in today’s episode.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 11
    25 Aug 2020
    Love as a Survival Strategy

    In these unprecedented times, many businesses are just looking to survive. But how does a company survive in today’s climate? What’s it going to take? Is just surviving enough? Does love have any role to play in it? We invite an expert in this field, Jeff Brown, to help us answer these questions. With nearly 30 years of experience in building resilient companies, he walks us through his perspective on what surviving as a business really looks like.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 10
    18 Aug 2020
    Love as a Coaching Strategy

    In this very special episode, we get a chance to chat with Jane Figueiredo—World Champion and Olympic medal-winning diving coach and Yulia Pakhalina—European Champion, World Champion, and 5-time Olympic medal-winning diver. We talk about love as a coaching strategy, and draw parallels between performing at the highest level of athletic competition and succeeding in business.

    Check out the other episodes, see show notes, transcripts, and more at our website: https://www.softway.com/laabs

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    EPISODE 9
    11 Aug 2020
    Love as an Agile Transformation Strategy

    Whether you’ve been going Agile for years, or you’re just now starting the transformation - an organization’s journey into Agile is not an easy one. In this episode, we talk about what makes an Agile transformation so difficult and what every business should be focusing on to really make Agile work. Spoiler alert: love might have something to do with it.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 8
    31 Jul 2020
    Love as a Delicious Strategy

    Food is a universal connector of people. Food is at the center of every occasion. Sharing food is akin to sharing a piece of our identity, culture, and affection. When you sit and eat together, and when you eat the same food as others - you grow closer. So how is food connected to business? And what role does Love play in it all? Let's discuss.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 7
    24 Jul 2020
    Love as an Empathetic Leadership Strategy

    How can leaders hold their teams accountable while still maintaining a culture of love? In this episode, we explore what it means to be an Empathetic Leader, and how there’s a very big difference between empathy and sympathy when it comes to the workplace.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 6
    17 Jul 2020
    Love as an Inclusion Strategy

    In this episode, we zoom in on the topic of Inclusion. Specifically, how businesses should be tackling it. D&I is obviously still a hot topic, and many companies are scrambling for actionable results. What’s the right approach to address diversity and inclusion issues in your organization? And of course, where does LOVE fit into the equation? Let’s dive in.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 5
    10 Jul 2020
    Love as a Technology Strategy

    Technology is a part of every modern business, and often an aspect that is approached logically and tactically. So often, it’s made up of zeroes and ones and nothing more. Is there any room for LOVE in something so mechanical? We take on that question and more in this episode!

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 4
    03 Jul 2020
    Love as a Diversity & Inclusion Strategy

    Diversity and Inclusion is at the forefront of many business conversation right now. Not everyone is approaching it the same way. We want to explore the different ways to look at and address D&I in a business - and how LOVE changes the equation.

    Addressing D&I in your business might look different from what you'd expect!

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 3
    26 Jun 2020
    Love as a Digital Transformation Strategy

    In this episode, we talk about digital transformation and what it really looks like for companies to go through. And of course, we ask: What role does LOVE play in a business’s digital transformation strategy?

    While many companies are focusing on digital strategy, it’s more than just changing your process and tools. The real transformation centers around how your teams work with each other, and how people behave.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 2
    12 Jun 2020
    How Business Leaders Can Actually Help Black Employees

    In this episode, we speak with Chris Pitre, and ask him to share in-depth about 9 questions that businesses leaders can ask themselves to start identifying constructs, biases, and policies that contribute to the mistreatment and mischaracterization of Black employees in their organization.  

    The article we are referencing (How Business Leaders Can Actually Help Black Employees) can be found here.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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    EPISODE 1
    12 Jun 2020
    Love as a...business strategy?

    In our very first episode, we get together and talk about what "Love" means in a business context.

    We introduce the concept, and share what our experience has been in making this applicable to our business.

    See the video version here.

    Find out more about about our show and check out other episodes, transcripts, newsletters, and more at https://www.softway.com/laabs.

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