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Let’s create a transformational experience for your organization. Whether you're planning a conference, team retreat, or corporate town hall, our keynote sessions are designed to inspire action and deliver results.

Love As A Strategy

Two Keynotes, One Powerful Message.

Crafted from stories found in the bestselling book Love As A Business Strategy and continued in the upcoming Love As A Change Strategy, both of our keynote offerings show how love can drive real results—in culture and in change.

Love is not just a feeling—it’s a strategy for lasting success.

Whether you need to reset your culture or navigate disruption, these keynotes offer raw stories, proven frameworks, and actionable principles to transform the way your people lead, work, and grow:

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For culture, leadership, and behavioral transformation
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Personal growth as the engine of organizational change
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Keynote:

Love As A Business Strategy

This keynote reveals how love-based behaviors like empathy, vulnerability, and inclusion aren’t just nice—they’re necessary for real business impact. Audiences hear how one company went from toxicity to transformation by putting people first—and how you and your team can do the same.

Build a culture of love—and get results.

Perfect for: Leaders ready to reset their culture, improve collaboration, and drive performance through behavior change.

Focus:

Creating a culture of love to achieve better business outcomes.

Tone:

Hopeful, relatable, emotionally resonant.

Big Question:

What happens when we lead with love at work?

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Keynote:

Love As A Change Strategy

This keynote goes deep into what it really takes to lead through change—from personal mindset shifts to organizational transformation. Through powerful stories and six actionable principles, audiences learn how to make change stick from the inside out.

Keynote:

Love As A Change Strategy

This keynote goes deep into what it really takes to lead through change—from personal mindset shifts to organizational transformation. Through powerful stories and six actionable principles, audiences learn how to make change stick from the inside out.
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Transform your organization by starting with yourself.

Perfect for: Leaders navigating disruption, reorgs, transformation, or change initiatives.

Focus:

Driving meaningful, sustainable change through human behavior and personal ownership.

Tone:

Bold, introspective, challenging.

Big Question:

What does it take to truly change?

We've been honored to share our story at over 150 incredible organizations, 
conferences, and private events worldwide since 2022.

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“It was hilarious and their honesty was captivating.  I’ve never felt ‘enthralled’ before but here we are."

-SHRM Conference Attendee

6 topics our keynote addresses

Two Stories. Endless Impact.

Our keynotes are designed to inspire, engage, and empower audiences by addressing critical themes such as leadership, organizational transformation, and workplace culture.

Keynote Options Tailored to Your Needs

Choose the format that works best for your speaking needs:

30-Minute Keynote

30-Minute Keynote

Perfect for tight schedules, this concise and impactful keynote introduces the core principles of Love As A Strategy, sparking curiosity and change.

60-Minute Keynote with Q&A

60-Minute Keynote with Q&A

Go deeper with a full-length presentation (45 minutes) followed by an interactive Q&A session (15 minutes), allowing your audience to engage directly with our team.

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90-Minute Keynote+ (Interactive Experience)

Dive into transformation with an extended keynote that includes an engaging activity designed to connect the principles to real-world challenges and opportunities.

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"I saw myself in their stories, and they have receipts to prove that anyone can do this for themselves, their families, and their workplaces."

Best Selling Authors

Wall-Street Journal Best Selling Authors

Practitioners and business leaders

Practitioners and business leaders

In-person or virtual keynotes

Proven Track Record of Impact

30,000+

people spoken to annually

150+

speaking events since 2022

Perfect for a Variety of Events

Our Love As A Strategy keynotes can be tailored to engage audiences in a wide range of settings, including:

Conferences

Conferences

Energize your audience with a powerful opening or closing keynote designed to leave a lasting impression.

Workshops

Workshops

Pair the keynote with hands-on activities to help participants connect the principles to real-world applications.

Team Meetings

Team Meetings

Inspire your teams to think differently about high-performance and leadership.

Town Halls

Town Halls

Create a unified message for your organization, sparking inspiration and alignment across departments.

Leadership Retreats

Leadership Retreats

Foster meaningful discussions and behavioral changes that strengthen and inspire leadership teams.

Corporate Events

Corporate Events

Bring humanity back to business in events designed to motivate and energize employees at every level.

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Book us for your next event

Whether you're planning a conference, team retreat, or corporate town hall, our keynote sessions are designed to inspire action and deliver results.

"They really walk the walk.

It was so refreshing to hear real-life experiences and not another case study from stage."

-MEA Leadership Conference Attendee

Meet the Dynamic Quartet of world-renowned business owners, thought leaders and authors.

Four unique voices, four distinct experiences, four perspectives—one powerful story. With diverse backgrounds and personalities, audiences connect and engage instantly.

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Mohammad Anwar

Mohammad Anwar

CEO/President at Softway | Co-Founder Culture+ | Co-Author of Love As A Business Strategy

Mohammad lives in Sugar Land, Texas, with his amazing wife, Yulia, a Russian diver and five-time Olympic medalist, and his beautiful children, Sufia and Mohsin. Born and raised in Saudi Arabia, Mohammad is the youngest of five children of Indian parents from Bengaluru. He believes that by integrating values of love, businesses can create more inclusive and positive work environments.

In his spare time, he enjoys fitness, watching college sports, and butchering American idioms.

Jeff Ma

Jeff Ma

Director at Softway | Co-Founder Culture+ | Co-Author of Love As A Business Strategy

Jeff was born and raised in Texas, where he and his beautiful wife, Maggie, dote heavily on their wonderful children, Cody and Penelope. With a background in math and science, Jeff ended up getting his degree in public relations and then moving into the gaming industry. He brings his love for games into everything he does, from playing with his kids to training and coaching leaders.

Jeff has a burning passion for board games, pickleball, Agile, and growth mindsets.

Chris Pitre

Chris Pitre

Vice-President at Softway | Co-Founder Culture+ | Co-Author of Love As A Business Strategy

Chris is a native Houstonian who loves everything Beyoncé and currently dwells in the Inner Loop (if you know, you know). He’s quick-witted and intensely curious, is a student of the world and enjoys anthropology, history, movies (especially Bollywood action/crime films), travel, and culinary experiences.  He has a BA in Business Administration (with a concentration in Marketing) from The George Washington University in Washington, DC.

Frank Danna

Frank Danna

Director at Softway | Co-Founder Culture+ | Co-Author of Love As A Business Strategy

Frank lives in Houston, Texas, with his gorgeous wife Megan and awesome children, Emma and Levi. He has a flair for the unexpected, creative, and ridiculous. Frank views life from a perspective of wonder, awe, and gratitude. Frank is a pop culture connoisseur, world traveler, and citizen of Disneyland.

In his spare time, he bakes award-winning cookies, makes silly videos (over 1B reels views and counting), and enjoys fitness (to offset the cookies).

What Others Are Saying

“Thank you so much for sharing your message with us. The topic was spot-on and very well received across the board.

Katharine E., Google

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“Your authenticity in telling your story was both timely and impactful. The session left a lasting impression.

Sydney F., The Obama Foundation

“Your authentic, transparent responses during the AMA section compelled our attendees to elevate their expectations of themselves and prioritize people and relationships over process and procedure.

Jacqueline P., Hillsborough County

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6 Reasons to Book Us for Your Next Event

Authenticity That Resonates

Are you searching for a raw, real keynote speakers who can transform your workplace culture? Our story is refreshingly honest—unfiltered truths about mistakes, heartbreak, and redemption. We show how love turned our business around at its lowest point, inspiring audiences to embrace vulnerability and humanity in their own organizations. If you’re looking for speakers who can motivate people by sharing relatable, real-life experiences— you’ve found the perfect match.

Proven Track Record of Impact

Since 2022, we’ve delivered over 150 keynotes to a combined annual audience of 30,000+ individuals—from Fortune 500 companies to intimate team retreats. If you’re booking keynote speakers to drive real transformation, our insights will leave a lasting impression. Our proven results aren’t just feel-good stories; they’re tangible examples of how love-driven leadership can boost team morale and improve workplace culture at every level.

Customizable and Actionable Content

Whether you need a 30-minute keynote, a 60-minute presentation with Q&A, or an immersive 90-minute interactive session, we tailor our talks to your event’s unique needs. Searching for a motivational speaker who delivers practical takeaways you can apply immediately? Our Love As A Business Strategy keynote is specifically designed to address leadership challenges, organizational change, and team building—guaranteeing actionable insights that resonate with any audience.

A Bestselling Blueprint for Success

As co-authors of the Wall Street Journal and USA Today Bestseller Love As A Business Strategy, we provide a step-by-step framework to help organizations build stronger teams, foster better trust, and create thriving workplaces—with love at the center of it all. If you’re looking for the best speaker on compassionate leadership or people-first culture, our bestselling book forms the foundation of a keynote experience that’s both inspirational and results-driven.

Vulnerable Storytelling

If you want a powerful keynote speakers who can captivate an audience with emotional, heartfelt content, look no further. Our true-life tale is chock-full of mistakes, heartbreak, hilarity, and redemption—it’s not about empty theory but about real people running a real business that was on the brink of disaster before love took hold. For those searching for keynote speakers who inspire genuine change through compassion and raw storytelling, we deliver a presentation unlike any other.

Relatable for any organization

Whether you’re addressing workplace culture challenges, driving organizational change, or building stronger teams, our Love As A Business Strategy keynote provides tangible, actionable insights your audience can use right away. Our presentations are tailored to conferences, leadership summits, corporate retreats, and more—making us one of the most versatile keynote speaker options.

"Our leaders brought these guys in to kick off our retreat. WOW. Their stories unlocked a whole new level of vulnerability in myself and the team. Totally transformed how we showed up."

-Fortune 500 client