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Keynote Speaking

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Keynote Speakers on transforming business and workplace culture.

As a unique, dynamic, and diverse multi-person author/speaker team, we approach storytelling in an authentic, empathetic, and humorous way—keeping audiences highly engaged and on the edge of their seats.

  • First and foremost, we're practitioners, not academics. And as a result, our story resonates with real business people dealing with real business issues. From an academic perspective, Love As A Business Strategy is currently being used as a curriculum in bachelor's and master's programs in higher education.

  • Over the past several years, we've uncovered an approach to creating a workplace environment of resilience and belonging. Hint: it starts with love. Don't worry HR folks, this "love" isn't romantic. During our keynote, we break down the elements that create real, impactful change inside and outside of work. 

  • Together, Mohammad, Chris, Jeff, and Frank are the co-authors of the WSJ, USA Today, and #1 Amazon Bestseller Love As A Business Strategy, published in 2021. 

  • All four authors share true (embarrassing) stories from our shared experiences during our keynote. It's these empathetic stories that connect with audiences around the world.  It's our love of storytelling that compels us to share in real, interesting ways.

  • As a consistent Forbes contributor to Forbes Business Council, Mohammad shares our views and perspective with tens of thousands of readers monthly.

  • All four authors are frequently called upon to share their cultural expertise with syndicated radio and tv stations around the United States. 

  • The authors typically share as solo, duo, or a full team and regularly speak to groups as small as 5 and as large as 1000+.

  • We have traveled the world, sharing our approach to transforming culture with executives and leaders from 46 different countries. What we've heard time and time again, is that what we share is human-centric, and crosses racial, gender, and geographic boundaries. 

Speaker Request Form

We'd be honored to share our story with your audience. Virtual or in-person. Any timezone. One, two, or all four authors. If you are interested in having us speak at an upcoming event, please submit a request below.

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Katharine E.

Google

Thank you so much for sharing your message with us. The topic was spot-on and the message very well received across the board.

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Sydney F.

The Obama Foundation

First of all, you were both terrific! I have received several comments regarding your authenticity in telling your story. Your message was both timely and impactful.

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Jacqueline P.

Hillsborough County

Your authentic transparent responses compelled our attendees to elevate their expectations of themselves and prioritize people and relationships over process and procedure.

Testimonials from audiences

We've shared our story with tens of thousands of people since our book was first published in 2021.
Here's what a few of them have said about our keynote experience:

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"The power of empathy resonated so much with me. I truly believe we can be empathetic,
supportive, and vulnerable while still holding our teams accountable."

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"This was incredible, thank you for sharing your journey.
It is such a fresh take on the world right now and so needed! Also, a food oasis is my new goal for everything."

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"Thank you for sharing and having the courage to transform yourself and your business. Truly inspiring!! I wish you every success."


About the authors

Mohammad, Chris, Frank, and Jeff are co-creators of the Seneca Leaders™
training experience and other culture-building products for Culture+.
Love as a Business Strategy® is each author’s debut book.

Mohammad Anwar

CEO of Softway®, Co-founder at Culture+

Chris Pitre

VP of Softway®, Co-founder at Culture+

Jeff Ma

Director at Softway, Co-founder at Culture+

Frank Danna

 Director at Softway, Co-founder at Culture+

Chris Pitre

VP of Softway®

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Chris is a student of the world and enjoys anthropology, history, travel, and culinary experiences. His interests in global cultures naturally led him to travel around the world, co-facilitating Seneca Leaders™, a leadership development training program, and managing client relationships globally.

Chris is a native Houstonian who loves everything Beyoncé. He has a BA in Business Administration from The George Washington University in Washington, DC.

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Jeff Ma

Director of Project Management

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Jeff spent the first decade of his career working in the video game industry, from game testing to project management. He continues to bring his love for games into everything he does, from playing with his kids to training and coaching leaders.

Jeff has a burning passion for board games, magic tricks, Agile, and growth mindsets. He was born and raised in Texas, where he and his beautiful wife, Maggie, dote heavily on their wonderful children, Cody and Penelope.

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Frank Danna

Director of Culture

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Frank, the oldest of six children, can often be found perfecting the art of brewing, drinking, and sharing coffee with friends and family. Frank is an entrepreneur at heart, having successfully sold his first startup at twenty-five.

Frank is a pop culture connoisseur, world traveler, and collector of limited-edition posters. In his spare time, he writes children’s books, makes silly videos, and enjoys fitness. Frank lives in Houston, Texas, with his gorgeous wife Megan and awesome children, Emma and Levi.

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Mohammad Anwar

CEO of Softway®

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Mohammad is the youngest of five children and was born and raised in Saudi Arabia by Indian parents from Bengaluru. He graduated from the University of Houston (Go Coogs) with a BS in Computer Science and started Softway® at twenty, where he still serves as the President and CEO. 

Mohammad lives in Sugar Land, Texas, with his amazing wife Yulia, a Russian diver and five-time Olympic medalist, and his beautiful children, Sufia and Moshin. In his spare time, he enjoys fitness, watching college sports, and butchering American idioms.

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Speaker Request Form

We'd be honored to share our story with your audience. Virtual or in-person. Any timezone. One, two, or all four authors. If you are interested in having us speak at an upcoming event, please submit a request below.

Love as a Business Strategy®,
but make it a Podcast.